Nu:Reality is a publisher of narrative Virtual Reality (VR) and platform for marketing, storytelling, education, research and innovation in VR. Nu:Reality is an initiative of Cassette with close cooperation by Diversion Cinema and involves 3 major arthouse cinemas in the Netherlands, Schuur, LUX and Lantaren Venster.
Nu:Reality is a pioneering initiative that aims to create a stage for artistically high-quality VR experiences in movie theatres by integrating VR into the daily programming and experience of the movie theatre.
Nu:reality has been made possible trough financing from Creative Europe’s ‘Europa Cinemas Collaborate to Innovate’, the Dutch Cultuurloket DigitALL fund and the Netherlands Film Fund over the course of 2022 and 2023. I have helped the initiators of of Nu:Reality to prepare, write and submit their proposals for the initiative.
More information on Nu:Reality can be found on the official NU:Reality website.