Nu:Reality is a publisher of narrative Virtual Reality (VR) and platform for marketing, storytelling, education, research and innovation in VR. Nu:Reality is an initiative of Cassette with close cooperation by Diversion Cinema and involves 3 major arthouse cinemas in the Netherlands, SchuurLUX and Lantaren Venster.

Nu:Reality is a pioneering initiative that aims to create a stage for artistically high-quality VR experiences in movie theatres by integrating VR into the daily programming and experience of the movie theatre.

Nu:reality has been made possible trough financing from Creative Europe’s ‘Europa Cinemas Collaborate to Innovate’ and the Dutch Cultuurloket DigitALL fund. I have helped the initiators of of Nu:Reality to prepare and submit their proposals for the initiative.

More information on Nu:Reality, including a list of VR projects, can be found on their website, here.